Ivory Kicks Off Nationwide Search for the Next Ivory Family With 2006 Tournament of Roses Parade Float.

PR Newswire | January 2, 2006 | Copyright

Ivory's 'Generations of Good, Clean Fun' Float Introduces New Ivory Lavender Bar and Body Wash to America and Asks: 'Are You the Next Ivory Family?'

CINCINNATI, Jan. 2 /PRNewswire/ -- Ivory, the "trusted family soap" for more than 125 years, today announces a nationwide search to find the next Ivory Family. It's been 40 years since "real" Ivory families told us "young-looking skin runs in an Ivory Soap family" in the 1960s "generations" ad campaign. Inspired by the classic ads, Ivory is looking for three generations -- a grandmother, mother and child -- who ...

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