Carvel adds Snickers cake.

From: Ice Cream Reporter | Date: December 20, 2005 | Copyright information

Carvel Ice Cream has announced the introduction of its Snickers Game Ball ice cream cake, the second product launched through Carvel's exclusive licensing agreement with Masterfoods USA, the U.S. food, snack, and petcare operations of Mars, Incorporated. "The Snickers Game Ball ice cream cake is the perfect addition to the upcoming playoffs and bowl games," said Steve Romaniello, president and CEO of FOCUS Brands Inc., parent company of Carvel. "It's not a party without a Carvel ca...

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