Samurai Sam's Teriyaki Grill Gets a New Look; Tempe Franchisee is First in the United States to Unveil Company's New Decor Package.

Business Wire | December 16, 2005 | Copyright

SCOTTSDALE, Ariz. -- Having a clear and distinct brand identity is crucial in the quick-service restaurant industry. Consumers have more choices than ever and are seeking low-risk, affordable options that deliver a consistent experience. Quality, taste, service and value continue to be critical, but industry leaders like Starbucks have raised the bar and have set new expectations for chain restaurants when it comes to the environment itself.

Here in the Valley, Scottsdale-based Samurai Sam's Teriyaki Grill is one quick-service restaurant chain working hard to more ...

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