Jim Koch: microbrewer. (Boston Beer Company L.P. founder and president) (Cover Story)

From: Modern Brewery Age | Date: May 10, 1993| Author: Reid, Peter V.K. | Copyright information

Employing equal measures of style and substance, Jim Koch has taken the specialty beer segment by storm

The American brewing scene has been transformed over the past decade, as brewers and consumers alike have discovered the romance of traditional beer styles. Arguably, no brewer has done more to advance the cause of these specialty beers than Jim Koch, founder and president of the Boston Beer Co.

Koch has become a highly visible presence in the beer industry--part ...

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