Stroh supports super-premium Augsburger with off-beat advertising campaign. (Stroh Brewery Co.)

From: Modern Brewery Age | Date: May 10, 1993 | Copyright information

A new advertising campaign that employs sarcastic humor has been developed for the Stroh Brewery Co.'s Augsburger beer. The new campaign includes radio, billboards and point-of-sale with caricatures in bold colors, said Victor Dzenowagis, brand director for Augsburger.

"This new ad campaign is designed to appeal to a special group of consumers, ages 21-34, who are savvy, have a somewhat cynical sense of humor and great appreciation for a fine-crafted beer like Augsburger," D...

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