How search engine marketing tools can work for you: or searching is really all about finding, third of three articles.

From: Information Outlook | Date: November 1, 2005| Author: Chadwick, Terry Brainerd | Copyright information

Summary

This is the third of three articles. Part 1 appeared in the August issue of Information Outlook, and Part 2 was published in October.

[ILLUSTRATION OMITTED]

Search engine optimization and marketing covers a wide range of activities, many of which are similar to what a reference librarian, systems librarian or market researcher does. Although the focus is the World Wide Web, many of the tools that are used have broader applications for speci...

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