Pink quartz: alias for amethyst.(GEM PROFILE)

From: Modern Jeweler | Date: November 1, 2005| Author: Federman, David | Copyright information

What's in a name, you ask. Well, when it comes to gems, it's the difference between boom and bust. Take pink amethyst. Thanks to a new alias, this gem may have one of the rosiest futures of any newcomer. Here's why.

Last summer, Knoxville, Tennessee-based ACN Jewelry Television introduced a small selection of what it called pink amethyst jewelry. Although very affordably priced between $79 and $149, the items, which featured concave-cut ovals in sizes 14 X 10mm and large...

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