|
Gessini promotes ICA's role beyond the annual show. (ICA Comnet) (International Communications Association's Lawrence J. Gessini)
From:
Communications News
| Date:
May 1, 1993| Author:
Harler, Curt
| COPYRIGHT 1993 Nelson Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
|
International Communications Association's Lawrence J. Gessini does not think that the InterOp show and ICA are in competition. ICA is teaming up with ComNet to put on its trade show. ICA provides the membership, while ComNet provides the administration expertise. Gessini maintains that ICA has a responsibility to its membership by providing member services at its show, whereas InterOp is strictly a business venture. Gessini is Agway's director of telecommunications. He has been a member of I...
Related newspaper, magazine, and journal articles from HighBeam Research
|
On with the show: make the most of your next trade show.
Entrepreneur
; When I think about the last trade show I attended, I'm reminded of those Where's Waldo? cartoons - where there are so many people and so much going on that you'd have trouble finding poor Waldo even if you had a map and a bloodhound. Trade show sponsors are good at marketing their shows to a wide
|
|
Timing crucial to the success of a trade show.
Fairfield County Business Journal
; Timing crucial to the success of a trade show One industry that is predicted to thrive in the precarious business climate of the 1990s is the trade show and events field. Trade shows are one other avenue to bringing together a potential buyer with the sellers. In effect, it's arranging potential
|
|
Show off your company: tips for a better trade show booth: what to know when you are an exhibitor.(Column)
Alaska Business Monthly
; Trade shows are big business, and big attractions. Most look forward to trade shows, as both attendees and exhibitors. When approached in the right manner, trade shows can help add an element of fun to business. The booths themselves are the main attraction and everyone who has attended a trade
|
|
TSE to Launch the Trade Show Executive I-Show with iCongo
Wireless News
; Wireless News 12-14-2007 TSE to Launch the Trade Show Executive I-Show with iCongo WIRELESS NEWS-December 14, 2007-TSE to Launch the Trade Show Executive I-Show with iCongo (C)2007 10Meters - http:// www.10meters.com iCongo Live, a provider of online ...
|
|
Best in show: getting the most of your trade show experience takes careful planning and preparation. Here's how. (Atlantic City show planner).
Pool & Spa News
; ... resources to plan and orient yourself to the show. Pool & Spa News offers a trade show planner on its Web site at www.poolspanews ... provide everything from lodging information to exhibitor locator maps. 3. Remember that you have limited time, so make the most of ...
|
|
Trade Show Performance: A Conceptual Framework and Its Implications for Future Research
Academy of Marketing Science Review
; [Author Affiliation] KARE HANSEN is Assistant Professor of Marketing The MAPP Centre, Aarhus School of Business Haslegaardsvej 10, DK-8210 Aarhus V, Denmark, Phone: +45 8948 6488, Fax: +45 8615 0177, E-mail: kha@asb.dk, Web site: www.mapp.hha.dk. This article was written while Kare was a market
|
|
SAE must rethink timing, makeup of its trade show.(Opinion)
Automotive News
; SAE International must do some deep soul searching to determine whether the world still needs its annual trade show in Detroit. The organization deserves credit for improving the format of the exhibition that was part of its world congress this month in Detroit. The changes followed years of
|
|
Trade show ROI: to make the most of your trade show dollar, plan ahead, prioritize and pace yourself.(Management)(return on investments)
Industrial Distribution
; Deciding to attend a convention or trade show can be a difficult decision: there's the hard cost of traveling to and attending the show, along with the less tangible costs associated with losing time in your office or sales territory. Convention planners argue that a trade show is worth its weight
|
|
Effective trade show planning. (part 1) (Trade Show Series)
Modern Casting
; ... visiting your booth, let them know about it. News Releases At least two months before the show, send a news release about a product or service that you ... every time they page through the program. News kits should be sent to the show organizers ...
|
|
Showtime: these tips for trade-show travelers will make your trips more productive--and pleasant.
Pool & Spa News
; ... resources to plan and orient yourself to the show. Pool & Spa News offers trade-show coverage on its Web site at www.poolspanews ... available, as well as lodging information and exhibitor locator maps. 3. Remember that you have limited time, so make the most of ...
|