Atlantic tender beef: Canadian beef producer & consumer co-ops expanding market for home-grown meats.(Cover Story) From: Rural Cooperatives | Date: July 1, 2005| Author: Webb, Tom | COPYRIGHT 2005 U.S. Department of Agriculture, Rural Business - Cooperative Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Beef producers in the Atlantic Canada region--comprised of Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and Labrador--have long struggled to overcome the perception that their product was inferior to beef from western Canada and other regions. But this picture is being turned around through a comprehensive production and branding program.

This effort includes the opening of a co-op beef-processing plant in Prince Edward Island, the establishment of stri...

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