'Simply put, everyone is buying PL'.(MERCHANDISINGd)(Private label products)(Brief Article) From: MMR | Date: November 14, 2005 | COPYRIGHT 2005 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

CHICAGO -- Private label products, once favored by larger households with teenagers, are now purchased by nearly all American consumers. Private label products are billion-dollar businesses in more than 18 categories, and private label as a whole has grown into a $38 billion industry that accounted for nearly 17% of United States food and beverage sales in 2004.

Those facts come courtesy of the ACNielsen "Consumer and Market Trends Report" for 2005, which notes that private label products have gone mainstream.

"Any stigma once attached to the generics that opened the door ...

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