How to take care of top performing franchisees: the best thing that any franchisor can do to take care of its top franchisees is to help them make more money.(FABULOUS FRANCHISEES: FRANCHISING'S FRONT LINE)

From: Franchising World | Date: November 1, 2005| Author: | Copyright information

McDonald's founder Ray Kroc once said of his franchisees, "My best ideas came from my franchisees. Why? Because my franchisees were talking to my customers every day and some of them were listening to what they have to say."

Kroc knew instinctively how important it was for a franchisor to empower its franchisees and wasn't afraid of soliciting their input. And that openness paid off. In 1963, two Washington, D.C., franchisees hired 25 year-old Willard Scott, who had been playing Bozo the clown on a local television program, and created Ronald McDonald--one of the most ...

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