True Value's new CEO pledges to focus on becoming world-class wholesaler.(NEWSMAKERS) From: Do-It-Yourself Retailing | Date: November 1, 2005 | COPYRIGHT 2005 National Retail Hardware Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

True Value Co.'s new President and CEO Lyle Heidemann addressed True Value members collectively for the first time during the coop's Fall Dealer Market in Denver.

Heidemann, a former Sears executive, told the True Value members in attendance that he was impressed with and encouraged by their determination and innovation in the marketplace.

"Over the past three months, I've been learning the co-op business model and the current state of our business from True V...

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