Herbal tea packaging: a slave to fashion.

Tea & Coffee Trade Journal | April 1, 1993| | Copyright

Two of the most important trends in the U.S. consumer market today are environmental considerations, and health and fitness - and herbal tea producers are suitably positioned to cater to both. Only packages and products that recognize both those concerns have the best chance of succeeding in the U.S., which has the world's highest level of marketing

According to Bob Kelly, director of marketing for R.C. Bigelow, the two key goals of herbal tea packaging are to indicate the flavor and type of tea and to communicate a feeling of relaxation to which the consumer can ...

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