0761969462
Ethnography for marketers; a guide to consumer immersion.
Mariampolski, Hy.
Sage Publications
2006
252 pages
$69.95
Hardcover
HF5415
Ethnography, which focuses on observed everyday behavior, has now become a tool of marketing as well as academia. Mariampolski, who is billed as the world's leading corporate voyeur, describes ethnography in terms of its usefulness as a qualitative research method, its applications in ...