Chicken and Wal-Mart lead growth in USA frozen food consumption: retail sales surely up at Wal-Mart supercenters, even if supermarket sales lag. Chicken gaining at both supermarkets and fast food chains as healthier and cheaper alternative to red meat.

From: Quick Frozen Foods International | Date: October 1, 2005 | Copyright information

Frozen food consumption in the United States was up again last year, but instead of fancy entrees, chicken was the hot ticket at both retail and foodservice. Most of the growth on the retail side, moreover, seems to have been at Wal-Mart, Bentonville, Arkansas.

With the largest retailer in the US opening more and more supercenters that include grocery sections the size of the average supermarket, Wal-Mart is taking an increasing share of the overall grocery market, and s...

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