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Beetle's appeal went far beyond the cute and cuddly.(developed by Volkswagen AG)
From:
Automotive News
| Date:
October 17, 2005| Author:
Jeanes, William
| COPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Byline: William Jeanes
We all know the story of the Volkswagen Beetle: It was Adolf Hitler's idea, Ferdinand Porsche designed it, and sales in the United States soared because of advertising headlines such as "Lemon'' and "Think Small'' from Madison Avenue's Doyle, Dane, Bernbach.
Oh, and it would still be selling like tax cuts had VW just kept building the lovable bug.
Well, sort of.
The Hitler part is true; the rest historians disagre...
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