Young's opens on eBay.(Marketing: BEERS--WINES--SPIRITS)(Young's Brewery)(Brief Article)

From: Grocer | Date: September 17, 2005 | Copyright information

Young's Brewery is exploring new ways to encourage consumer sampling with a Waggle Dance Shop on eBay.

The company wanted to increase sampling activity for its quirky honey-infused Waggle Dance ale--Young's top bottled beer in the UK--so it decided to target users of eBay. "We are hoping to blaze a trail for this kind of ...

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