Why device makers must address the emotional needs of consumers: as research confirms a direct correlation between a patient's emotional and physical health, designers have to create devices that will make patients and healthcare workers feel confident. The following article shows why this approach is crucial to a device manufacturer's bottom line.(Emphasis On Product Design)

From: Medical Design Technology | Date: September 1, 2005| Author: | Copyright information

Embarrassment. Confusion. Fear. These emotions, experienced by people using medical products, have a direct effect on a medical manufacturer's bottom line. It is no longer enough to produce a functionally well-designed medical product. To be competitive, medical companies and their design groups must conceive and deliver products that fulfill higher level user needs. Put simply, products must now take into account, in their design and functionality, how they make a person feel emotionally, not just physically, in addition to curing or stabilizing a medical condition.

The ...

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