Are you a target for niche marketing? (boat marketing ) From: Trailer Boats | Date: May 1, 1993| Author: | COPYRIGHT 1993 Poole Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Back in my March 1989 column "Corporate Takeovers; Will They Help or Hinder Your Choices," I took the position that boaters shouldn't be much concerned with the rising tide of mergers and acquisitions then taking place. Many felt that the big boys would force the little guys out of business, reducing choices and leading to monopolistic predatory practices as a result. Yet, I noted that mergers were nothing new in the field and had occurred often in the past. Furthermore, I discussed how, because it's so easy to enter the field and boating needs are so diverse, there would always ...

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