FOR WALLEY, IT'S BOTTOMS UP.(denim designer James Walley)(Interview)

From: WWD | Date: September 22, 2005| Author: | Copyright information

Byline: Emilie Marsh

"You want to know about the history of My Ass?" asked denim designer James Walley from his studio near Vicenza, Italy.

Walley was referring to his cheeky denim line dubbed My Ass, which is a big seller in Europe because of its flattering fits.

"I wanted to have fun with it, to do high design and laugh at the same time," said Walley, who launched the brand in January 2004.

Trained as a sculptor, the British designer is an expert when it comes to curves.

"Denim designers today design one feature at a time, like a pocket stitch. We design ...

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