Henry Ford ads to push doctors; Hospital to emphasize uniqueness of staffing.(Henry Ford Health System)

From: Crain's Detroit Business | Date: September 19, 2005| Author: | Copyright information

Byline: Michelle Martinez

Henry Ford Health System is launching a new marketing campaign to tell a 90-year-old story, with an important twist.

The ads, which will start airing on radio and television in early October, tout the benefits of Henry Ford's 800 staff physicians and researchers in coordinating and expediting patient care, something Henry Ford says sets it apart from other systems in Southeast Michigan.

The story isn't new, said Henry Ford CEO Nancy Schlichting. The system was founded in 1915 based on the same medical group model used by the Rochester, ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

Henry Ford Medical Group Joins American Medical Association
; ...U.S. Newswire/ -- The Henry Ford Medical Group today announced that it...This is a good day for the Henry Ford Medical Group and the house of medicine...Jr., M.D., vice chair, Henry Ford Medical Group, "In this revolutionary...
Henry Ford Health System to Cut 500 Jobs, Close Clinics in Michigan.
; ...institution founded by Henry Ford is having to bite...cost-cutting plan Friday, Henry Ford Health System announced...million this year. Henry Ford expects to save another...additional revenue. Henry Ford's Performance Improvement...system founded by Henry ...
Henry Ford museum near Detroit taps AOL for online reach to millions.
; ...America's Greatest History Attraction, the Henry Ford is taking unprecedented steps to make good on its boast. Officials with the Henry Ford -- a venue that includes the Dearborn campus of the Henry Ford Museum, Greenfield Village, the IMAX Theatre...
Metro Medical melts into Henry Ford. (Metro Medical Group; Henry Ford Health System)
; ...integrating Detroit-based Metro Medical Group into Henry Ford Health System's 1,000-physician practice, the Henry Ford Medical Group, said Mark Stensager...chairman of the board of Henry Ford Medical Group, are actively involved...
Ford was first to hire blacks in large numbers.(Ford 100)(Henry Ford)
; Byline: Michelle Krebs When Henry Ford died on April 7, 1947, mourners from...mile-long line outside Lovett Hall at Henry Ford Museum & Greenfield Village in Dearborn...disabled - when no other company would. Henry Ford paid them the same wages as white men...
Hunter-ing for a solution; Henry Ford hopes consultant gets it back on track, but how isn't clear.(Henry Ford Health System hires Hunter Group Inc.)(Brief Article)(Statistical Data Included)
; Henry Ford Health System, built around the concept...quarter and the first quarter of 2001.'' Henry Ford operates five hospitals with a total of...Alliance Plan. To get things back on track, Henry Ford has retained the Hunter Group, a St. Petersburg...
Henry Ford appoints new physician
; ...and oncology, has joined the Henry Ford Medical Group. He will be serving patients at Henry Ford Hospital in Detroit and Henry Ford Medical Center - Fairlane...position in hematology/oncology at Henry Ford Hospital. He is a member of...
Henry Ford Hospital Completes Its Shift from Children's Care.
; Byline: Kim Norris Nov. 6--Henry Ford Hospital has closed its 34-bed pediatric...involvement in children's care. Although Henry Ford will continue to deliver babies and maintain...of talks that began in March between Henry Ford and neighboring Children's Hospital to...
E-Prescribe lowers drug costs, errors: Henry Ford, HAP tout its benefits.
; Byline: Katie Merx Feb. 23--Henry Ford Medical Group filled more than 500,000...generic use rate by the Henry Ford Medical Group improved by 7.3% since...General Motors commends Henry Ford Medical Group and HAP for achieving this...
Harry Bennett: Henry Ford's chief thug targets UAW, later threatens family peace.(Ford 100)
; Byline: Amy Wilson Hired by Henry Ford after a New York street fight, Harry...grandson, Henry II, Bennett carried out Henry Ford's orders and likely some of his own making...game. And he excelled at it. Other than Henry Ford's wife, Clara, Bennett was perhaps the...