Woodchuck Draft Cider digs into market. (alcoholic beverage)

From: Modern Brewery Age | Date: October 19, 1992 | Copyright information

Since its introduction to New England in June 1991, Woodchuck Draft Cider now accounts for over 22-percent of the country's total draft cider segment, according to its producer, the Joseph Cerniglia Winery.

After a year of distribution, Woodchuck has accrued 35 distributors in 16 markets including New York, Texas, Chicago, Michigan and Southern California.

"Until last year, no one produced a branded cider in the United States," noted the Vermont winery's president J...

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