If total quality seems like a revolution, that's because it is.
From: Communication World
|
Date: 10/1/1992
|
Author: Brower, Greg; Koger, Dan
Total-quality management requires a matching total-quality communication system. In a total-quality environment, business communicators need to re-evaluate the traditional media and must guide management. They must find ways through which the traditional communication media can be applied in the creation of a communication plan, which is an integral component of the total-quality strategy. Communicators must also help management formulate the direction the organization will take by stressing ...
COPYRIGHT 1992 International Association of Business Communicators
This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
For permission to reuse this article, contact Copyright Clearance Center.