Liquid gold: new varietals, production innovation, and the rise of the farmers' market are changing the olive oil industry in California. Will homegrown soon replace the favorite imports on tables around the West? Bill Staggs reports from the Central Valley.(WINDOW ON THE WEST)

From: Sunset | Date: September 1, 2005| Author: Staggs, Bill | Copyright information

"I see myself as a kind of missionary," Alan Greene says. He's surveying his company's olive grove in Butte County, in California's Sacramento Valley. Stretching out before him are not the towering, irregularly shaped olive trees so familiar in the landscapes of the Mediterranean, but laser-straight rows of squat, precisely pruned olive trees marching toward the Sierra Nevada. "California is now producing a whole palette of olive oils," says Greene, who is vice president at Califor...

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