Maintaining focus: Carvel's new management aims to build on the rich heritage of its soft serve and ice cream cakes. From: Dairy Field | Date: July 1, 2005| Author: Dudlicek, James | COPYRIGHT 2005 Stagnito Communications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Just about everyone who grew up eating Carvel ice cream has a Carvel story. It's those personal experiences that help lend a deeper meaning to the legendary brand.

"You see somebody in a grocery store, if you're wearing your Carvel shirt, they want to tell you their Carvel story," says Jim Schneeloch, vice president of sales and distribution for Celebration Foods, the Connecticut-based division of FOCUS Brands that manufactures and markets Carvel ice cream cakes in the s...

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