Selling agua: Texas' large hispanic population will be the pool owners of tomorrow. Is your company ready for this market?

From: Pool & Spa News | Date: August 8, 2005| Author: | Copyright information

The following article is the final installment in a three-part series investigating the Texas pool industry, its opportunities and challenges.

Nearly 80 percent of Ron Robertson's employees are Hispanic. He has helped many of their relatives find jobs, relocate their families and buy everything from cars to homes.

Now, after nearly 20 years in the pool-building business, Robertson is noticing a shift among some of his staff, and he believes it is indicative of changes that will impact the Texas pool industry. "I have an employee who was 16 when he started working for me, ...

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