Southern California's weather, attractions and resorts bring rebound in business and leisure travel.

San Diego Business Journal | July 4, 2005| | Copyright

All indications point to a bright a future for Southern California as a destination for both business and leisure travelers in 2005. And Southern California aims to get its fair market share.

California remains the second most-preferred destination among American travelers, according to a May report from Washington, D.C.-based Travel Industry Association. The TIA study is the most recent in a string of optimistic summer forecasts that indicate leisure travel is likely to increase 2% to 4% compared to 2004.

Though the expected number of nights away from home ...

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