 "Atlanta Journal-Constitution (Atlanta, GA)")
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Coke Zero not performing as well as expected.
Atlanta Journal-Constitution (Atlanta, GA)
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August 12, 2005
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COPYRIGHT 2005 The Atlanta Journal-Constitution. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Byline: Caroline Wilbert
Aug. 12--What is Coke Zero lacking besides calories?
Effective marketing and strong sales.
Two months after Coca-Cola launched Coke Zero with high hopes, the drink has failed to find a significant following, according to some industry watchers.
Part of the problem is that consumers don't know what the drink is.
To try to fix that, Coke next week is rolling out new commercials that explain Coke Zero has no calories.
On Thursday, Morgan Stanley analyst Bill Pecoriello put out a report that called ...
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