How search engine marketing tools can work for you: or, searching is really all about finding, first of three articles.(Your Career) From: Information Outlook | Date: July 1, 2005| Author: Chadwick, Terry Brainerd | COPYRIGHT 2005 Special Libraries Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

How does one go from being a librarian and independent information professional to a specialist in search engine optimization (SEO) and marketing? In my case, it was almost inevitable.

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As the Internet became more and more of a repository for crucial information, an increasing amount of my work involved sifting through hundreds of Web sites, searching for pertinent information on a wide variety of projects in a very short time. Because it...

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