Virtual product placement on the rise.(POST NEWS)

From: Post | Date: July 1, 2005| Author: Bunish, Christine | Copyright information

LONDON -- With conventional product placements in movies and television booming, can virtual product placement be far behind?

"The whole product placement area is generating a lot of buzz," says Allan Jaenicke, CEO of Imagineer Systems, a London-based provider of tools for the post production industry. "The market is developing rapidly, driven by the fact that, in the US, more and more people have PVRs that enable them to skip all advertising. With the traditional :30 sp...

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