Our Online Survey; Tom cruising for a bruising.(Tom Cruise )(Brief Article)

From: Advertising Age | Date: July 25, 2005 | Copyright information

Eighty-eight percent of AdAge.com's voters think Tom Cruise's recent change in PR strategy has damaged his brand. The remaining 12% don't think the actor's more outspoken and paparazzi-friendly approach has made any dent in his status as a box office heavyweight.

"Sure, He's in the press today-for the scandalous things he says and does-but what will happen once the buzz dies off? In the real world of PR, not all publicity is good publicity. He's trading fans for paparaz...

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