Search engine marketing, VoIP and other news from the telecom front.(voice over internet protocol)(meshed briefs)(Column) Customer Interaction Solutions | February 1, 2005| | COPYRIGHT 2005 Technology Marketing Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

Search Engine Marketing

Search engine marketing, or search engine optimization (SEM and SEO, respectively), are terms you're probably hearing a lot lately. It's a field that is brimming with activity these days. As with many tools, it's used well by some companies, and abused rampantly by others. On the one hand, most companies are working to legitimately increase their search engine rank to raise the profile of their companies. On the nefarious side, other companies and individuals are using unethical tactics to raise their own profiles--a practice known as search ...

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