Country living enthusiasts: active, connected consumers.(rural lifestyle markets)

Agri Marketing | June 1, 2005| | Copyright

The focus of part one of the "country living" series was the definition and size of this market segment as well as key demographics and lifestyle characteristics of those who make up this group. This article focuses on using this knowledge to build and develop marketers' brand relationships with this growing consumer group.

The study conducted by Market Directions focuses on technology and media habits, shopping habits and purchasing interests in conjunction with the market size, demographics and lifestyle analysis covered in the May issue. To recap, the study ...

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