Setting sales: beverages account for six of the top 10 best-selling new products this year, addressing several trends. In fact, multi-tasking is a common theme among the most popular debuts. Overall, however, sales of new products appear to be heading south.(Cover Story)

From: Prepared Foods | Date: June 1, 2005| Author: Roberts, William A., Jr. | Copyright information

Similar to recent years, the beverage category accounted for more than half of the top 10-selling new products in 2004, as a weight-conscious public found a number of health-oriented drinks on store shelves. While Coca-Cola Co. (Atlanta) and PepsiCo (Purchase, N.Y.) occupied their familiar places among the top-selling introductions, the year also saw a pair of smoothies garner success.

The better-selling of the two, Yoplait Nouriche from General Mills (Minneapolis), acco...

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