Information Resources, Inc. (IRI), the provider of market information solutions has announced its annual 2004 Beer Power Ranking, a ranking of the "top 25 most influential individual brands across the Beer market."
In making its rankings, IRI says it analyzed volume growth, share of segment trends, merchandising effectiveness, front line pricing stability, profitability, distribution gains, incremental sales, and sales velocity growth in 2004 versus 2003 to determine the top ...