Mitsubishi's Australian boss echoes Iacocca.(Marketing)(Mitsubishi Motors Australia Ltd.) From: Automotive News | Date: June 6, 2005| Author: | COPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: James B. Treece

"If you can find a better-built, better-backed car, buy it.''

The tag line sounds like vintage Lee Iacocca. But it's from Mitsubishi TV commercials that have aired this year in Australia.

"I shamelessly admit I copied it,'' laughs Thomas Phillips, CEO of Mitsubishi Motors Australia Ltd. Phillips is a 40-year veteran of Australia's auto industry. He worked at General Motors' Holden Ltd. unit and Toyota Motor Corp. Australia, where he was director of sales and marketing. He joined Mitsubishi in 2000.

"I'm no Lee Iacocca,'' Phillips adds, ...

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