Women of the World Raise Your Right Hand: Jewelry.com and Diamond Promotion Service Announce: October Is Right Hand Ring Month.

Business Wire | June 3, 2005 | Copyright

NEW YORK -- This October Jewelry.com and the Diamond Promotion Service (DPS) are ringing in the season with a month-long celebration of the Right Hand Ring. The new campaign celebrates the broadening of the definition of what is a Right Hand Ring. The focused October promotion will drive retail sales of:

--Any fashion (non-bridal) ring typically worn on the right hand

--Diamond only

--At least one significant diamond of .20 carats or larger

Throughout the month, retail stores nationwide, supported by a multi-million dollar advertising and PR program, will be ...

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