Hispanic candy: oportunidad creciente: want to grow your candy sales? How about targeting more than 37 million U.S. consumers who are brand-loyal, have money to spend and deserve candy marketers' respect.(SPECIAL REPORT)(Montes) From: Professional Candy Buyer | Date: March 1, 2005 | COPYRIGHT 2005 Adams Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

THINKING ABOUT HOW BEST TO MEET HISPANIC consumers' confectionery needs? If not, you ought to be--they have become the most important, and fastest-growing ethnic consumer group in the country, projected to account for more than 15 percent of the population in another five years.

Leading strategists have been preaching about how to reach such an increasingly important consumer group for years, but the U.S. confectionery industry has been slow to grasp the importance of th...