Effective marketing videos: think before you shoot. (includes related article on selecting a video producer) (Cover Story)

Camping Magazine | September 1, 1993| | Copyright

A video in itself used to be an attraction. A video showing camp would help make the sale as long as the picture was clear. But the novelty is wearing off. Today, families receive dozens of camp marketing videos. Families complain that most the vides look alike. Camp directors, in the meantime, scratch their heads and contemplate a return to the days of slide shows and 16-millimeter film.

However, we should not blame the messenger. Video is just a medium, and the medium is not the problem. When a camp produces a disappointing brochure, one never hears an attack ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

Digital Pianos Take Sales to New Scale in Lawrence, Kan.(Originated from Journal-World, Lawrence, Kan.)
Newspaper article from: Knight Ridder/Tribune Business News ; ...diagonal stringing in upright pianos. By varying the proportions and adjustment of parts, piano makers have been able to produce...method of playing an ordinary piano by mechanical means -- player pianos -- is believed to have been invented...
Piano man: John Ford Jr. keeps family tradition alive. (Cover Story).
Magazine article from: Westchester County Business Journal ; ...60-year involvement, the piano business has undergone many...notably the emergence of Japanese piano makers like Yamaha as dominant players in the industry. He's also...disturbing trend: a dearth of piano repair people. Nationwide, Schwartz said, 600,000 pianos are sold every year, so in...
Piano firm may be playing its last notes
Newspaper article from: The Boston Globe ; ...that builds electronic player pianos wants to buy the Mason & Hamlin piano name and factory and...were about 275,000 pianos sold in 1923, according...Magazine. About half were player pianos. By 1930, however, piano builders were playing...
REDISCOVERY PIANOS WERE, AND ARE, LOVELY.(Show)
Newspaper article from: Albany Times Union (Albany, NY) ; ...building the cabinets. Upright pianos began popping up in saloons...not everybody could play the piano well. Manufacturers began making player pianos, which made the music accessible...could drop the rolls into the piano. "The role became passive...
PIANO EXPERT USES HIS FEET GARY RESIDENT KEEPING BUSY WITH PLAYER PIANOS
Newspaper article from: Post-Tribune (IN) ; ...Gary tinkers with a player piano he is repairing. Story...Pavic uses to work on pianos. (John Mitchell...through the years, and player pianos began appearing in honky...t afford to hire a piano player, they hired...began repairing the pianos as a hobby, which he...
Piano wizard game reaches new players: Allegro Multimedia.(NEW PRODUCTS)
Magazine article from: Music Trades ; ...Multimedia's Rick Carlson. "Piano Wizard is a revolutionary product...for the next generation of players by allowing the user to play...media that they relate to. Piano stores are setting up game...showrooms for kids to play Piano Wizard while their parents shop for pianos. Offering them ...
Piano tuner one of the last of a dying breed: Electronic keyboards, retirement of most other tuners may spell end to craft that has been passed down from generation to generation.(Brief Article)
Magazine article from: Bellingham Business Journal ; ...restoration of a 100-year-old piano, and it's a welcome change...tuning work. Most of the pianos in Whatcom County are in surprisingly...good shape." Many of the pianos around today were built during...1910s and 1920s, when the piano was the equivalent of today...be Japanese or Korean. The ...
Piano strikes a chord with middle class in China.(World)
Newspaper article from: The Christian Science Monitor ; ...queen of instruments," the piano's new popularity in China...their "boomer" progeny to piano lessons, Chinese parents in...learning an instrument - sales of pianos, piano music, and piano lessons are...There are just too many piano players. It is hard to be outstanding...
Pianos, organs & home keyboards.
Magazine article from: Music Trades ; SUPPLIERS OF: Acoustic Pianos; Church Organs; Digital Pianos; Digital Player Pianos; Home Organs; Portable Keyboards; And Related...limitless custom designs to meet every need. ALLIED PIANO/WEBB PHILLIPS & ASSOCIATES--3096 Bristol...
Digital Pianos Win Raves in Salina, Kan.
Newspaper article from: Knight Ridder/Tribune Business News ; ...he doesn't stock stringed pianos. He's been selling digital pianos since they were introduced...along with a song, and if the player slows down, the song will...great learning tool." Digital pianos have come a long way. "The...Oberlin 10 years ago when a piano teacher called about the ...

Find more facts and information related to the article "Effective marketing videos: think before you ..."