REEBOK AND JIMMY CONNORS ANNOUNCE HARD COURT TENNIS MARKETING PARTNERSHIP

PR Newswire | August 30, 1993 | Copyright

 
    FLUSHING, N.Y., Aug. 30 /PRNewswire/ -- Reebok International Ltd. (NYSE: RBK) and tennis great Jimmy Connors today announced a marketing partnership which will focus on the junior segment of the tennis market. 
    Beginning in 1994, Connors will serve as spokesman for Reebok's Hard Court collection of tennis footwear and apparel and will be involved in a variety of marketing activities, including grassroots programs designed to further the growth of junior tennis. 
    According to Duncan Finigan, tennis category director for Reebok, Hard Court is a tennis footwear and apparel ...

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