Simon, IU and Purdue Introduce Strategic Marketing Alliance to Promote Co-Branded Gift Cards.

PR Newswire | August 26, 2004 | Copyright

Affinity card is perfect for Hoosier and Boilermaker students and fans

Fierce rivals in athletics, Indiana's two Big Ten universities, Indiana University and Purdue University, are teaming up for the first time in their prestigious histories to jointly market a product -- the Simon Giftcard. Simon Property Group, Inc. announced today that it is introducing the Simon Indiana University and Simon Purdue University Giftcards.

Now IU and Purdue fans don't need to wait for a game at Assembly Hall or Ross-Ade Stadium to show their spirit: they can simply flash ...

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