Pope's challenge: Have courage, take the long worldview.(Opinion)(Pope Benedict XVI ) From: Crain's Chicago Business | Date: May 2, 2005| Author: Murphy, Sean K. | COPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: Sean K. Murphy

As a public relations expert, I'd like to see the next pope worry less about public relations and more about getting something done.

If he wants to be remembered as John Paul II ultimately might be, Pope Benedict XVI need only play it safe: Travel the world, touch a lot of people, stick to the dogma and never let himself be personally associated with scandal. A prime-time pope whose presence is inspiring to many, but whose actions fail t...

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