Ester-E Sales Grow at Retail Despite Category Declines; Zila Attributes New Research, Form Differentiation, and Marketing Support to Sales Growth.

Business Wire | May 4, 2005 | Copyright

PHOENIX -- Zila, Inc. (Nasdaq:ZILA), the parent company of Zila Nutraceuticals, Inc., maker of Ester-C(R), announces growing retail sales for Ester-E(R), its unique, patented form of vitamin E. The significance of this growth is evident when compared with the downward trend of the vitamin E category as a whole, and in light of the recent negative press on vitamin E.

According to A.C. Nielsen (via SPINS), the vitamin E category continues to be down more than 40 percent versus last year on a dollar basis since a negative analysis of vitamin E was published last ...

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