The Campaign of the Century: Upton Sinclair's Race for Governor of California and the Birth of Media Politics.(Brief Article)

The Historian | March 22, 1993| | Copyright

This stout volume is a daily account of Upton Sinclair's California gubernatorial race in 1934. Greg Mitchell begins with the date of his primary victory and proceeds onward through the day after the election, followed by an epilogue. Mitchell focuses on the campaign against Sinclair because of the author's theme that his opponents virtually invented the modem political campaign, characterized by extensive media coverage, the manipulation of visual images (then movies, now television), and the dominance of political and media experts.

One of the original muckrakers, ...

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