Hitting all the bars: breakfast/cereal/snack bars are ideal for on-the-go consumers; and they can mesh well with the new dietary guidelines.

From: Food Processing | Date: March 1, 2005| Author: | Copyright information

"Candy bars begat granola bars, which begat cereal bars, which begat diet bars, which begat energy bars and supplement bars," reported Nutrition Action in 2000. The good news is the begatting continues in the breakfast/cereal/snack bars category.

General Mills Inc., Minneapolis, launched the granola bar segment to health-oriented consumers in 1975 with the Nature Valley brand. As traditional breakfast consumption declined, Kellogg Co., Battle Creek, Mich., offered a solution for on-the-go consumers in 1981 with the introduction of Kellogg's Nutri-Grain cereal bars. Two years ...

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