Luxury loses out to premium: own-label products were driving growth in the premium market last year but the brands are fighting back with a flurry of launches including Carte d'Or, Yeo Valley Organic and Del Monte.(Ice Cream)

From: Grocer | Date: March 19, 2005 | Copyright information

With impulse experiencing a rollercoaster ride in 2003 and 2004 and summer 2005 in the lap of the weather gods, premium looks like the safest place to be. Rich, calorific and indulgent one-litre pots outperformed impulse and mainstream family ices in take-home last summer, and manufacturers predict more of the same this year.

However, it doesn't pay to generalise, since most of the gains came from one quarter of the market.

"What grew premium last year were the own-label oval tubs--the Carte d'Or equivalents;' says Richmond Ice Cream marketing director, Kate Needham.

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