NPD STUDY LOOKS AT SHOPPING HABITS OF AFFLUENT WOMEN.(Brief Article) From: WWD | Date: March 25, 2005 | COPYRIGHT 2005 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: Matthew W. Evans

NEW YORK -- It seems that affluence is synonymous with fickleness in the beauty market.

Women with an annual household income of between $100,000 and $200,000 are shopping for beauty products at mass and there's less brand loyalty among them than one may think, an NPD Beauty survey has found. These women are classified as "affluent" by NPD Beauty, a division of market information company The NPD Group, and they "are more likely to s...