Hiebert, Ray Eldon, and Sheila Jean Gibbons. Exploring Mass Media for a Changing World.(Book Review) From: Communication Research Trends | Date: December 22, 1999| Author: Biernatzki, W.E. | COPYRIGHT 1999 Centre for the Study of Communication and Culture. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Hiebert, Ray Eldon, and Sheila Jean Gibbons. Exploring Mass Media for a Changing World. Mahwah, NJ/London: Lawrence Erlbaum Associates, 2000. Pp. xx, 349. ISBN 0-8058-2916-4 (pb.) $30.00.

This textbook for introductory college courses in mass media is intended to cover "essential information students need in order to understand the media, the mass communication process, and the role of media in society.... Taken together, this information can be thought of as a minimum r...