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Means to a friend: no business is an island--solid connections are key to success. Make friends as well as customers with these time-tested tactics.(Sales Success)

From: Entrepreneur  |  Date: 4/1/2005  |  Author: Farber, Barry

ASK ANY successful entrepreneur what's at the root of his or her success, and over and over you'll hear, "It's all about relationships." You've likely heard this before, but it's worth a reminder. In business, relationships are based on value. And when you keep the value you're providing in mind, you can be sure you're building business as well as friendships. Try these tips for building and maintaining relationships:

* PUT YOURSELF IN YOUR CUSTOMERS' SHOES. Would you hire ...

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