Implementing successful e-commerce initiatives: it's time to reexamine your investment and figure out how to make it more profitable. From: Strategic Finance | Date: March 1, 2005| Author: | COPYRIGHT 2005 Institute of Management Accountants. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

E-COMMERCE can be one of the most important value-creating activities a business can pursue. The key is in its implementation. Unfortunately, during the early days of the dot-com hype, many companies made large investments in this new way of doing business because they had a feeling that it was the right thing to do or because their competitors or colleagues were making the leap. But they took the plunge without thinking seriously about what drives e-commerce success, so many of them failed.

Now it's time to take a step back and apply to an Internet venture what we know about ...